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ALUMINIUM Global
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Retrospect ALUMINIUM 2006
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Fact Sheets - PDF
Reed Fair Venture Capital
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Marketing Services
In addition to promoting your products and technologies at your booth, ALUMINIUM has a range of sponsorship opportunities that will add value to your participation in the show.
Whether you choose our mega poster, footsteps, an advertising tower or catalogue ad, these ideas will clearly distinguish you from your competitors. Attract those visitors, which do not know your company and lead them to your stand. By using our versatile sponsoring opportunities you can:
1. Create positive image:
Becoming a sponsor can generate positive publicity that will remain with visitors long after the event is over.
2. Drive sales:
Showcase your innovations and the uniqueness of your company to generate more business potential.
3. Increase visibility:
Sponsorship creates increased visibility of your products and services and more potential for positive perception.
4. Differentiate from your competitors:
Your company has the opportunity to stand out head and shoulders above your competitors.
Regardless whether you are participating as a main exhibitor, a co-exhibitor or as part of a joint exhibit, this much is certain: the more attention you draw, the better your chances of reaching your objectives. This Marketing Services brochure includes an extensive selection of products and services to help you promote your exhibits:
- New marketing services
- Print Marketing Opportunities
- Indoor Marketing
- Outdoor Advertising Spaces
- New: Catalogue advertising
- Online Marketing Opportunities
- Miscellaneous
Check our products and services and select the ones that will best help you reach your exhibition goals.
New marketing services
Advertising banners
Place your message effectively and reach also visitors in other halls. The advertising banner is possible in almost every hall as well as in the hall crossovers. Just contact us to discuss your desired position.
(incl. production and installation costs, layout from exhibitor)
2950,- €
NEW: Airport Shuttle
The Airport bus shuttles 22-25 September (every 30 minutes) between the international airport Dusseldorf and the exhibition centre Essen and can be used by every visitor and exhibitor. Become now exclusive sponsor of the shuttle and distribute your message through these channels:
- show your image movie during the trip
- distribution of your flyers through a hostess
- branding of the head rests with your company logo and your message
(layout for the head rests from the exhibitor)
5900,-€
NEW: Sponsoring of the parking slots
Visitors treasure nothing more than a sensible give-away. Your clients and those who should become such at the fair will really appreciate the free parking spaces. Rent a desired amount of parking slots for a special day and provide your clients with the parking tickets before the fair or at your booth:
- Branding of the rented parking slots with your company logo
- Distribution of small give-aways through a hostess at the rented parking slots
(plus 7,00 € rent per parking space per day)
2,200 €
Print Marketing Opportunities
Pocket Show Guide
This guide includes exhibitor list and floor plans. It is a must-have for all 17,000 participants, handed to all the visitors, press, conference delegates and exhibitors during the three days.
EXCLUSIVE branding on the front page of the pocket guide
EXCLUSIVE one-page full colour advertorial/editorial inside the pocket guide
One sponsor
(incl. printing cost, layout of the sponsored page from exhibitor)
€ 5.890,-
Exhibitor Badge Holder (Lanyards)
Every exhibitor will receive a lanyard to hold his exhibitor badge. With your company name, logo and/or booth number on the strings you will be able to call attention to your company and drive high volumes of exhibit traffic to your booth.
One sponsor
(plus production costs which depend on the size of the lanyard, layout from exhibitor)
€ 1.490,-
Bookmark in the catalogue
Set an example in the catalogue: The bookmark in the exhibition catalogue is something that everyone sees, making it the perfect place for your message. Also after the show the catalogue continues to be a comprehensive guide for international buyers and generates brand recognition even beyond the show.
One sponsor 
(plus production costs which depend on the size of the bookmark, layout from exhibitor)
€ 2.995,-
Visitor Carry Bag
Turn 16,000 visitors into “walking adverts” for your company! With this opportunity you will be the only exhibitor to hand out your company branded bags at registration through the hostesses. Put your sales message, your company logo and/or stand number directly on both sides of the bag. This is your opportunity to create thousands of marching billboards.
One sponsor
Visitor carry bag (distributed to 16,000 visitors)
(sponsor is responsible for production and layout; Production and shipping costs are not included)
€ 4.950,-
VIP Visitor Carry Bag
If you would like to distribute your message to our VIP visitors you can brand the VIP bags with your company logo and your stand number.
One sponsor
VIP-visitor carry bag (distributed to VIP visitors only)
(sponsor is responsible for production and layout; Production and shipping costs are not included)
€ 1.999,-
Entrance Ticket
Each of the 16,000 visitors will get a ticket before entering the halls. Put your logo and your booth number on the ticket and show visitors the way to your booth.
EXCLUSIVE branding of the reverse side of the entrance ticket or
EXCLUSIVE branding of the 1/3 of the front page of the entrance ticket
One sponsor
(incl. printing and distributing costs, layout from exhibitor)
€ 1.490,-
Indoor Marketing
Entrance Carpet Tile
Ensure that every visitor entering the halls is encouraged to visit your stand by designing a large carpet tile (3x2 m), which will be placed in the main entrance West or in the entrance South or North
One sponsor per Entrance
(incl. production and maintenance costs, layout from exhibitor)
€ 1.599,-
U-R-Here-Boards
Visitors check the U-R-Here-Boards to orientate in the halls especially when they look for a special exhibitor. To highlight your stand on the board is an effective way to gain more attention.
One sponsor per Hall for Hall 1 & 2
€ 795,-
Footsteps
Step by step to more visitors: Every visitor walking around the show floor will come face-to-face with your company brand. Your company logo and a short message will be placed throughout the show aisle and lead visitors to your stand.
One sponsor per Hall
(plus production costs which depend on the size and the amount of the footsteps, layout from exhibitor)
Only for hall 1 possible
€ 1.695,-
Visitor registration sponsoring
Lay your cards on the table and address each visitor, which has to register onsite as trade visitor! By placing your logo and/or your stand number on the registration tables within the main entrance foyer West, foyer South or North and by distributing your pens, which will be used by every visitor to register onsite, you can catch visitors eye even before they enter the halls
.
Registration Area West
(Layout for the registration tables from exhibitor, production of the pens by exhibitor, production and shipping costs not included); one sponsor per Entrance
€ 3.490
Registration Area South or North
(Layout for the registration tables from exhibitor, production of the pens by exhibitor, production and shipping costs not included); one sponsor per Entrance
€ 1.750,-
Brochure Display in the Entrance Area
Distribute your brochures on the display to call visitors attention already in the entrance West, South or North whilst they buy a ticket and pick up a catalogue. A hostess will take care of the display and inform you in case all brochures are running out of stock.
(incl. maintenance through a hostess, flyers from exhibitor)
€ 749,-
Outdoor Advertising Space
Advertising Towers
Impossible to miss: The advertising towers strategically placed at exhibit entrances generate interest among passers-by. Located along the central arrival area, they welcome visitors with your advertising message. Two sizes are available.
Triangular Tower Small (3 Posters, 0,84x1,19m)
(posters designed and produced by exhibitor)
€ 850,-
Triangular Tower Big (3 Posters, 2x3m, only outside)
(incl. production costs, layout from exhibitor)
€ 3,900,-
Hanging Banners
You have numerous possibilities to boost product and company awareness by placing an advert at the right place. We offer you several advertising spaces near the entrances. Decide by yourself which presentation space will be well-fitting with your marketing strategy:
“Schnorchelscheibe” (s. picture) in front of the Main Entrance West
(3x4,75m; 2 Sponsors)
Marble wall, Foyer South (max. 2,50x4,50m; 1 Sponsor)
€ 2,150,-
Banner above the entrance to hall 1 (9x2,20m, 1 Sponsor)
(all prices are incl. installation and production costs, layout from exhibitor)
€ 3,595,-
Additional Outdoor Presentation Space
Do you want to present visitors a special product even before they enter the halls? With the additional presentation space in front of the Main Entrance West or Entrance South you can outshine the ompetition and leave thousands of impressions on the arrived audience.
(Minimum size 8 sqm,
subject to approval by Reed Exhibitions)
€ 249,-/sqm
New: Catalogue advertising
Catalogue advertising
*All rates plus VAT, no agency commission.
The official exhibition catalogue for ALUMINIUM 2008 will be handed out to all exhibitors and visitors and to each delegate of the conference, free-of-charge. Make use of this great opportunity to attract extra attention for your stand by running an advertisement in the catalogue. The catalogue will keep its role as an important reference book, also after the show.
To place your ad, please contact Ms Considine at anneconsidine@uk.dmgworldmedia.com
|
€ 4.350,-* |
Online Marketing Opportunities
The ALUMINIUM website is more an more used by visitors to prepare their show visit. More than 150,000 visits and 800,000 page views were recorded in 2006. 2008 the ALUMINIUM website is expected to break the record of 1 Mio. page views and 200,000 visits and will be again an attractive platform to reach a large number of your target audience and to lead users to your website and your products. Here you can book the online products.
Upgrade your exhibitor profile on the show website
Your regular internet entry includes company details, short company description as well aslisting in 5 product groups. Upgrade your online profile and provide users with more information about your company by using following tools:
Company Logo
€ 195,-
Product illustration
€ 149,-
Link to your image movie
€ 195,-
Link to your product specifications at http://www.alu-scout.de/
€ 149,-
Logo above the Full Exhibitor List
The exhibitor list, the second strongest site of the show website, is used by visitors to prepare their show visit. The placement of your company logo above the exhibitor list offers your company higher visibility.
(max. 5 exhibitors)
€ 495,-
Logo on the online ticket
Visitors can register online to get their ticket before the show. Create brand recognition and invite these visitors to come to your stand by placing your company logo and a key message on the confirmation sent after the registration.
One Sponsor
€ 999,-
Miscellaneous
Carry bag insert
Give visitors your advertising to take along with them! Your brochures or give-aways will be inserted in the carrier bags, which every of the 16,000 visitors will receive at the entrance.
Insert in the carry bag (16,000 visitors)
€ 1,590,-
VIP Carry bag insert
Inform our VIP visitors about your products and technologies by inserting your flyer in the VIP carry bag.
Insert in the VIP carry bag (VIP visitors only)
(the inserts have to be produced by the sponsor, max. 3 sponsors)
€ 1,190,-
Mobile Promotion
Address the visitors personally and originally with a mobile promotion team of trained promoters which contact them directly in the exhibition. Use a promotion team with up totwo people to distribute promotion materials in the halls.
Two Sponsors
(personnel and materials from sponsor, subject to approval by Reed Exhibitions)
€ 1.590,-
Download
Detailed information about Marketing Services [PDF | 892 KB]
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